The Mega™ Is a Surprise Box-Office Monster

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Going into the weekend, “The Megâ” looked like a big, fat belly flop for Warner Bros.
Surveys indicated minimal interest in the killer shark movie, which cost at least $200 million to make and market. Rival studios snickered that Warners new marketing chief had made a rookie mistake in backing “The Megâ” with a campy ad campaign: Make a joke of your own noncomedic movie, the Hollywood conventional wisdom holds, and ticket buyers will stay home.