Pakistan’s agriculture sector plays a pivotal role in economy. 43% of the labor force is employed in agriculture and this sector also accounts for 21% of the country’s GDP. To increase the cost effectiveness and efficiency of agriculture, mobile agricultural services are central.
In Pakistan, the mobile agriculture has been launched by Telenor in collaboration with Tameer Bank. The initiative has been named as Connected Agriculture Punjab Package (CAPP). CAPP offers various services and initiatives to the farmers such as subsidies, interest free loans and access to advisory and consultancy services regarding fertilisers and crops. Watch this episode to know more about mobile agriculture as Telenor CEO explains in detail.